Female car booking app, Pink Ride Pakistan, to launch in January 2017

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Yasmin Perveen, one of the pioneer women "captains" of Careem, adjusts back mirror while driving her car in Islamabad, Pakistan December 7, 2016. REUTERS/Faisal Mahmood

The cab booking application Woo Ride will launch “Pink Ride” service in Lahore, Karachi and Islamabad on January 15, 2017.

Pink Ride offers female chauffeurs for female passengers. The professional female drivers in state-of-the-art legally registered vehicles will ensure the safety and comfort of the passengers.

Pakistani people are generally more concerned and overprotective for the safety of their loved ones especially women and children. Pink Ride offers an on-time, safe and comfortable experience for kids and female commuters. Pink ride Pakistan is set to remove barriers for the females by empowering them with reasonable monetary benefits. The blog reads,

“Once the booking is finalized the nearest Pink Ride female driver is at the service, certainly on time. The trackable booking can also be made via Pink Ride website or by phone. Pink Ride fare is reasonably fair as compared to its competitors. Pre-payment fare information helps the passenger to get the better idea of the service cost. Each booking is closely monitored by the dedicated staff to offer best of the performance round the clock.”

Females who are interested in doing the job can register their private vehicles with Pink Ride and can earn some cash. Earlier this December, Dubai-based car-hailing service, Careem also introduced female cab drivers in Pakistan.

About Woo Ride
Woo Ride is Pakistan’s 1st multivehicle app where riders can book an auto rickshaw, motorbike, cars, limousine and affordable transportation fleet. The service is available 24/7 in cities of Lahore, Karachi, Islamabad, Multan, Faisalabad, Sahiwal and expanding.

Follow these steps to use Woo Ride mobile app:

1. Set your pickup location
2. Pick the type of vehicle you want and check all nearby available Woo Riders.
3. Tap “Ride now” to book your ride immediately, or “Ride later”” for a pre-scheduled booking
4. Get instant confirmation from woo ride drivers and vehicle information.
5. See your woo rider on the way to you on the map
6. Pay only after completion of your ride.

Pink Ride will offer its services in Lahore, Karachi and Islamabad initially and will soon be launched in other cities of Pakistan.